Earning support from your drivers is an important step towards successfully implementing a GPS fleet tracking system, but it's also one of the most challenging obstacles for fleet managers to overcome.
The advantages of tracking vehicle usage and driver behavior with a GPS device may be clear to fleet managers, but to drivers, having their movements and activities monitored can suggest a lack of trust and may even feel like an unnecessary invasion of privacy. To help you get your employees on board with GPS tracking, we've created a step-by-step guide to introducing GPS tracking to your drivers.
How would you feel if your boss installed a GPS device overnight without telling you? Probably not very good
Keeping your fleet drivers in the loop while you select and implement a GPS tracking system shows that you trust your employees and that you value their input and opinions. Involve your drivers in the entire implementation process by soliciting their input on which device they prefer, asking how they feel about installing a GPS tracking system, and answering any questions they may have about GPS tracking.
The most important thing you can do to allay your drivers' concerns about GPS fleet tracking is to be transparent and honest about why you've chosen to install a tracking system.
Clearly explain your rationale for implementing a GPS tracking system and emphasize to your employees that installing GPS tracking devices doesn't meant that you don't trust them. Whether you're seeking to reduce costs, improve driver safety, or increase efficiency, sharing your intentions with your drivers will help get them on board and ensure that your team will work together to achieve your company's goals.
Your drivers are more likely to appreciate a GPS tracking device when they understand the benefits it offers them, such as:
While your drivers may be more inclined to appreciate the benefits GPS tracking offers them, they may be skeptical if they sense that you're holding back about how GPS tracking benefits company management. Be clear about what benefits GPS tracking offers your company, such as reduced costs, increased revenue, and improved efficiency.
Try creating a timeline that details your plan for implementation and sharing it with your employees so they know what to expect when it comes to GPS tracking and when to expect it.
You could also run training programs to familiarize your drivers with how their tracking device will work and how they can get the most out of the data it collects.
Don't be surprised if your employees are reluctant to accept a GPS tracking system.
The best thing you can do to reassure your drivers is to listen to each employee's questions and concerns and answer them honestly. Here are some common questions your drivers might ask:
Of course you trust your employees! If your drivers feel that installing a GPS device indicates a lack of trust, highlight how GPS tracking benefits both drivers and your company, and explain that GPS tracking is not meant to “babysit” or police the behaviors of individual drivers.
Clearly explain why you've chosen to implement a GPS tracking system. Reduced costs and increased efficiency benefit everyone, not just fleet managers.
Outline what data your GPS tracking system will collect, including vehicle speed, direction of travel, location, and unsafe or wasteful driving habits like rapid acceleration, excessive idling, and harsh braking. Explain how you will use this data to improve performance.
As fleet manager, it's up to you to choose what data you will share with your drivers. The best GPS tracking systems give you the flexibility to limit what information your drivers can access, so your drivers only see the data that is most relevant to them.
Try rewarding individual drivers for safe driving, or create a fleet-wide incentive program and reward your entire team if they can maintain a particular safety grade or reduce unsafe or wasteful driving alerts by a target amount.
Gaining support from your employees when your business begins implementing a GPS tracking system can be difficult. By being open and honest with your drivers about your reasons for implementing a GPS tracking system, you can encourage your drivers to embrace GPS tracking as a powerful tool that can make their day easier in addition to benefiting your business's bottom line.
Learn more about how GPS tracking can help your business