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Part 3: 3 More Ways GPS Tracking Benefits Your Business

By Jessica Stoddard Back to Home on May 9, 2016
Ultimate Guide

In Part 2 of the Ultimate Guide to GPS Tracking for Business, we explored the ways your business can benefit financially from tracking fleet vehicles and monitoring driver behavior using GPS devices. But the advantages of GPS tracking aren't limited to simply reducing operating costs and increasing revenue.

Part 3 of the Ultimate Guide takes a closer look at three more ways GPS tracking can benefit your business. In addition to lowering operating costs and boosting income, GPS tracking devices also give fleet managers in any industry the tools they need to significantly decrease fuel usage, reduce liability risk, and help their fleets deliver better service.

1. Decreasing Fuel Use with GPS Tracking

The economic value of reducing fuel use is substantial, but decreasing fuel use also has a significant environmental impact. Simply reducing driver speed from 75 mph to 65 mph can cut a single vehicle's fuel use by up to 20% – imagine how much fuel you would save if all your fleet vehicles reduced their speed by only 10 mph.

With a GPS tracking device, you can easily identify wasteful driving behaviors like speeding and idling. You can also reduce your fuel usage by an additional 5-10% (and increase miles per gallon by the same amount) by dispatching the nearest vehicle and generating the fastest, most efficient route between locations using live traffic updates.

Reduce Fuel

Here are some real-life examples of fleet managers who have reduced their fuel use using GPS tracking devices:

Wheelz Up delivers aftermarket auto parts to service dealerships and businesses in the greater D.C. area. Jeb Lopez, founder of Wheelz Up, uses GPS fleet tracking to coach his drivers on efficient driving habits:

"Some drivers were getting less miles per gallon than others, driving the same type of vehicle. We are able to look at their driver habits and make changes to improve their fuel economy."

Harris Integrated Solutions creates efficient, energy-saving digital solutions for their clients. Joey, the service manager, uses his GPS fleet tracking software to understand how long his employees spend idling. He then uses these insights to provide constructive feedback, such as encouraging his drivers to fill out service tickets at the job site rather than in their vehicles.

2. Reducing Liability Risk

When your employees operate autonomously in the field all day, it's difficult to accurately monitor driver activity and resolve customer disputes without using a tool like GPS tracking. With GPS tracking, you can confidently arm yourself with the facts you need to reduce your company's liability risk.

If a customer disputes a bill, businesses can use GPS tracking to determine exactly when their technicians arrived at and completed a service call. Earl, founder of CSI-Absolute Clean Inc., used his GPS tracking software to settle one such dispute:

"If there is a client dispute, and they say we were an hour late, how do I verify that? It's got to be indisputable. One client wanted a discount because she said we were an hour late."

Earl consulted his GPS tracking software and discovered that his technician actually arrived 10 minutes early. In fact, Earl's GPS tracking software has saved his company money several times when a customer falsely claimed a vehicle arrived late.

Joe, owner of Joe Pizik Electric, noticed similar benefits:

"Sometimes a customer will say that the guys weren't there. Now, I can see when they arrived and how long they were there. I just look at the history."

GPS tracking has also been shown to reduce aggressive driving by up to 80-90%. Alerts for unsafe behavior — such as speeding or harsh braking — and safety report cards for individual drivers give you the insight you need to make sure your drivers are safe behind the wheel. Safer drivers are less likely to have accidents, and that means you will make fewer costly and time-consuming insurance claims.

3. Increasing Customer Satisfaction

Customer service has a direct impact on your business's profitability. The information gathered by GPS tracking reveals fleet-wide inefficiencies, which in turn gives your team the information necessary to efficiently dispatch and route drivers, improve customer service, and reach more customers every day.

Fleet Drivers

With GPS tracking, you can:

  • Arrive at service calls faster. Fast response times are particularly important in situations when emotions run high, such as car breakdowns or burst pipes. Arriving promptly is the first step to providing excellent customer service.
  • Provide accurate ETAs so customers know exactly when to expect a technician.

GPS fleet tracking has helped Jeb, owner of Wheelz Up, improve his service by giving his customers the ability to track their own deliveries.

"I am able to categorize vans and give clients access to it. […] I can create a username and password for the parts manager. When clients ask where their parts are, the parts manager can log in and see that they are 15-20 minutes down the road. […] It's less headache for us."

Streamline Fleet Operations Even More

In addition to tracking your vehicles and monitoring usage, you can also track your assets and heavy equipment using specially designed asset tracking devices. Stay tuned for Part 4 of the Ultimate Guide to learn more.

Read More

Part 1: Which Businesses Can Benefit from GPS Tracking
Part 2: How GPS Tracking Reduces Costs and Increases Revenue
Part 3: 3 More Ways GPS Tracking Benefits Your Business
Part 4: Reduce Theft and Monitor Asset Usage with GPS Asset Tracking
Part 5: 3 Ways GPS Tracking Simplifies Fleet Management
Part 6: 8 Powerful Features that Only Come with a GPS Tracking Device
Part 7: How does GPS Tracking Work?