Debbie Bain Named Recipient of 2026 Women in Supply Chain Forum™ Award
Released on
Aug 17, 2026
This award, presented by Food Logistics and Supply & Demand Chain Executive, honors female supply chain leaders and executives whose accomplishments, mentorship, and examples set a foundation for women in all levels of a company’s supply chain network
ST. LOUIS — Aug. 17, 2026 — Debbie Bain, senior vice president of customer experience at Linxup, was named a recipient of this year’s Women in Supply Chain Forum™ Award, Trailblazer category. This award, which honors female supply chain leaders and executives whose accomplishments, mentorship and examples set a foundation for women in all levels of a company’s supply chain network, is presented by Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, and Supply & Demand Chain Executive, the only publication covering the entire global supply chain.
Bain brings nearly two decades of experience across fleet management, transportation, and SaaS, with deep expertise in aligning technology, process, and customer-centric strategy. At Linxup, she oversees the end-to-end customer experience across onboarding, adoption, support, retention, and advocacy. She is also a committed advocate for women in logistics, having mentored more than a dozen women throughout her career, several of whom have gone on to leadership roles.
“I’ve learned throughout my career that sometimes the most important question you can ask is, ‘Why do we do it this way?’ If something doesn’t make sense, you shouldn’t be afraid to question it, especially when you’re doing it from the customer’s perspective,” says Bain. “I’m proud to be recognized as a Trailblazer alongside so many women who are challenging assumptions, creating change and making our industry better.”
At Linxup, Bain has spent the past year focused on reducing churn, modernizing customer data with AI, and building a more customer-centered organization. Her work aligning marketing, customer success, revenue operations, and product around a unified lifecycle strategy helped increase SLA to more than 90%, alongside improvements in retention and customer lifetime value. She also led the adoption of AI-driven usage data analysis, account scoring, and churn-risk analysis, increasing customer contact calls by 30% year-over-year and driving 10% or greater increases in customer stickiness for certain features.
“This award isn’t just a way to honor females in supply chain. It’s a representation of progress, it’s a symbol of growth, and it’s a way to celebrate achievements of all women in the supply chain who continue to pave the way for the next generation,” says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum™. “Of the 300-plus submissions received, 70 of them were self-submissions, the highest number of self-nominated applications ever in the history of this award. And, 44 of the submissions received were from male counterparts, also the highest number of male-submitted applications to date. This year’s list of winners entails females making a difference in the supply chain, and I’m honored to share their journeys.”
Go to https://foodl.me/2zm74ar1 to view the full list of winners. This year’s winners, including the Top 4 overall category winners, will be honored at the 2026 Women in Supply Chain Forum™, Nov. 17-19 in Charleston, S.C. Go to https://www.WomenInSupplyChainForum.com/ to learn more.
About Linxup
Linxup is the ideal tracking and safety solution for small and mid-sized businesses that need to get the most out of their vehicles, equipment, teams, and tools in the field. Linxup's powerful GPS tracking and dash cam solutions deliver the robust features, driver coaching tools, and ease of use for companies like HVAC and plumbing contractors, landscapers, and construction contractors need to improve safety, reduce risk, limit costs, and drive employee efficiency and accountability. Linxup is based in the United States and provides live, US-based onboarding, support, and coaching from its St. Louis, MO headquarters.
About Food Logistics
Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Food Logistics also operates the Women in Supply Chain Forum™ and owns the Rock Stars of the Supply Chain, Top Tech Startup and Top 3PL & Cold Storage Providers awards. Go to www.FoodLogistics.com to learn more.
About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development and more. Supply & Demand Chain Executive also operates the Women in Supply Chain Forum™ and owns the Pros to Know and Top Tech Startup awards. Go to www.SDCExec.com to learn more.
About Women in Supply Chain Forum™
The Women in Supply Chain Forum™ is an in-person education, networking and mentorship conference designed to provide support and community to females in the supply chain space. This year’s Forum will take place Nov. 17-19 in Charleston, S.C. Go to https://www.WomenInSupplyChainForum.com/ to learn more.
About IRONMARKETS
IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. Learn more at https://www.iron.markets.